Castel Frères is the historic wine trading business created by Pierre Castel with his brothers and sisters in 1949. Over time, we have created a comprehensive range including not only brand leaders and successful innovations, but also châteaux wineries and grand cru wines. Third largest in the world market, Castel Frères is today "the most important place for French wine in the world" for professionals and consumers worldwide.
Guided by our entrepreneurial spirit, proud of our profoundly familial character and driven by our success both in France and abroad, we share our winemaking expertise with our partners on a daily basis.
With guaranteed quality, exclusive services and dedicated teams, we work alongside you to show the best of our brands, wineries, and grand cru vintages, helping you to succeed. A success that we want to sustain and that we are committed to in order to innovate and meet future challenges with you.
Castel Frères is one of CASTEL trading companies.
Castel Châteaux & Grands Crus are, 20 vineyards, 20 different characters and a selection of grands crus, brought together by Castel family with a common purpose: to cultivate talents, those from the winegrowing regions and viticulture, as well as those from gastronomy and fine wine selection.
Winegrowers through and through, we live and breathe the earth and every day we endeavour to reveal the most beautiful expression of our regions and our vineyards. Professional merchants, we think in terms of the distribution and reach. A dual approach to serving our châteaux wines, like Grands Crus, which is a unique strength on this scale, and which also commits us to promoting French wine-growing heritage and passing it on to future generations.
Know more about Châteaux & Castel properties
Commercial tools, organisation of special events, masterclasses or wine dinners… Beyond our properties and the fine selection of Grands Crus, you have a commercial and a marketing team exclusively at your service! Would you like to benefit from our Châteaux & Grands Crus exclusive offer?
From the creation of the company in 1949, Castel Frères asserts its ambition: to make its regions and France winemaking expertise well-known throughout the world. Almost 70 years later, this search for quality has driven Maison Castel brand to share a high quality savoir-faire accessible to everyone thanks to solid partnerships with winemakers from the greatest French viticulture regions. Already present in over 77 countries, Maison Castel has the pleasure to share the French wine universe, a natural taste for quality, and beyond that a life style full of flavours and diversity.
From single-grape wine, AOC, IGP, still or sparkling wine; Maison Castel has a complete offer that represents all the diversity of all French terroirs, the brand is engaged in being accessible and easily identifiable. Cédric Jenin, Responsible Winemaker who draws the personality of our wines and creates this harmony. Maison Castel also takes great advantage of Castel expertise as a wine merchant:
Your Castel Frères consultant will support you and guide you to choose the Maison Castel that best suits your distribution. Whether if it is at French or foreign tables, to wine cellars, and retail sector: Maison Castel is above all the certainty of value.
To have a global approach to the market, a segmented vision and a comprehensive response to the different expectations of consumers, this is our ambition. Castel Frères has been focusing its efforts on three major challenges: The success of French Riviera Rosés, reinventing Bordeaux wines and a deep engagement with consumers request for a more sustainable agriculture as well as organic products.
For over 30 years, Castel Frères has been working to create strong brands for each vineyard and each segment. Today, some have already become truly iconic…
French favourite Bordeaux for Baron de Lestac, French favourite Loire wine for Plessis-Duval, French favourite wine brand for Roche Mazet… Such success in France is also recognised internationally, for example for Aimé Roquesante brand, an acclaimed Côtes de Provence wine in the USA. With 7800 medals won over the last 10 years, our traditional or avant-garde brands are always supported by the quality of their wines. A quality unanimously recognised that allows Castel Frères to reinvent each offer, each category, each segment…
Commercial tools, organisation of special events, masterclass or wine dinners, creations of wine lists, etc. Above and beyond our wines, our commercial and marketing teams are at your service to create a sustainable partnership, and together create the successes of tomorrow.
Far from being a passing trend, organic and reasoned agriculture are an interdisciplinary priority at Castel Frères, regardless of the distribution circuit. Internally and externally, a comprehensive approach has been implemented. Supported by three pillars: Terra Vitis, organic and HVE label (High Environmental Value). It covers the diversity of French wine-producing regions. With 20 years of experience in family vineyards, we have all the expertise needed to help you create a "green" range that is in high demand with new consumers.
To regulate and apply such engagement, Castel Frères supports the only reference exclusively created for viticulture: Terra Vitis. This certification is validated by an independent organisation; Terra Vitis defending a sustainable vineyard culture based on reasoned agriculture principles. This approach aims at the protection of the environment, human beings and their health, winegrowing economic viability, and the pleasure of wine from the vines to the cellar.
After a long period of classicism, Bordeaux wines are reinvented. Pioneering vineyards have resumed work with new objectives. Oenologists have looked for new ways, and have found wines more in tune with the markets that are emerging today. Top of the list in exportations and n°1 in terms of notoriety in many countries, Bordeaux wines also benefit from the influence and dynamism of the city, a destination that is widely acclaimed both in France and internationally.
With 14 Bordeaux properties and 3 French favourite Bordeaux brands, Castel Frères is a strong market player and the tailor of this Bordeaux wine’s reinvention. Wines to be served slightlychilled and enjoyed over Aperitif. They also make a perfect pairing with street-food cuisine. We are proud to offer Bordeaux wines that stand out of the ordinary. Those up to date wines reinterpret their heritage along with our 90+ selection, a complete offer that we value every day.
Hosting experiences at Castel properties, taking part in big events such as Bordeaux Fête le Vin, workshops at Bordeaux “Cité du Vin et des Civilisations”, breakthrough partnerships… Castel Frères contributes to the revival of Bordeaux wines with great interest from customers.
Rosés have been an area of continual growth for the last 15 years, today representing 10% of world wine consumption. As a leader in this category, Castel Frères has been able to make the most of this underlying trend; with its new consumers, its new times for sharing throughout the year, its new colours and its new wine profiles.
In 2017 in Europe, Castel Frères rosés share increased 13% in volume
From Languedoc to Provence wine, from the retail brands to Château wine, from top of the line to core market, Castel Frères proposes all the different aspects of the rosé French wine. A global categorical approach with on and off trade offers allowing our partners to also benefit from French Riviera Rosés success.
